43.5% of Agentic Traffic Now Hits Publishers, Not Ecommerce
HUMAN Security telemetry for July 2026 puts media and publishers at 43.5% of agentic traffic, ahead of ecommerce at 42%. What Next.js teams should do.
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HUMAN Security telemetry for July 2026 puts media and publishers at 43.5% of agentic traffic, ahead of ecommerce at 42%. What Next.js teams should do.
A study published August 13, 2026 found Google changed at least one AI Overview source for 52% of keywords, and only 33.2% of cited URLs ranked top 10.